What is SEO? Is SEO for Every Website? What it is and how it works

LinkedIn is a networking platform, so it rewards consistent engagement. Regularly posting, commenting, forging new connections, and messaging others signals the algorithm that you’re an active user. After all, SEO helps you reach a wider, relevant audience and effectively engage with it. This is an essential part of growing your network and establishing expertise, which leads to improved SSI. At least is necessary one link to your website using the proper anchor text and quality for going higher in Google. Link-building is easier when your have a great Content Marketing strategy, if not is going to be virtually impossible.

You can see the total number of backlinks to your site, the number of referring domains, organic ranking keywords, and more. In the past, SEO experts recommended even placing your keyword at the beginning of the title whenever possible, as this would carry more weight in search engines. As a result, they either don’t reach the right audience or start attracting leads with no intention of buying your products or services. This will increase the number of people seeing your content, which also increases your traffic. There are several search engines out there like Bing or Yahoo, but a large majority of the public uses Google to find products, services, or to learn more about businesses.

Use search engines, industry forums, and market research to compile these lists. It’s not about the actual words or information on the pages but more about setting up the website so search engines can navigate and make sense of that content. Becoming proficient in SEO requires understanding the inner workings of search engines. For an entry-level tool, it’s great for keyword research and finding backlink opportunities.

On-page SEO involves optimizing the content and other elements within your website’s boundaries. To learn more about technical SEO, consider enrolling in a technical SEO course (there are free and paid options). Learn what is the meaning of SEO and get examples on how to optimize your site using SEO Anomaly SEO best practices. Start your free trial with Shopify today—then use these resources to guide you through every step of the process. SEO is your chance to get in front of potential customers at any stage of their customer journey. SEO is what you do to rank higher on Google and get more traffic to your site.

SEO for Beginners Guide: Boost Rankings, Web Traffic, and Conversions

And because their products solve a real problem, it makes them a great candidate for SEO. They’ve done a great job of identifying what people might be searching for when they are feeling uncomfortable or distressed about something in their personal lives. And when people land on their articles, they become aware of Calm’s meditation app. It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app.

Best SEO Tools for 2025

• There’s also value in writing about tangential topics your customers care about.
• It’s not uncommon for marketing firms with strong expertise in design, copywriting or marketing strategy to outsource their SEO work to white label SEO providers.
• Otherwise, you won’t connect applicants with the right job opportunities, and at the end of the day you won’t get paid for your services.
• It will help you understand the need to build a robust strategy, be it any level – enterprise, small-medium business, agency, or individual.
• An SEO strategy is a process of organizing a website’s content by topic to improve the likelihood of appearing in search results.
• Competitor analysis is an indispensable component of any successful local SEO strategy.

Start by exporting a list of blog posts into a spreadsheet, then start grouping posts that follow similar topics. You will probably tweak the category names as you go through this process, then once you have your final list, you can get to work creating them. It’s important to note that the bounce rate is not a direct ranking factor for Google or other search engines.

If “vacation rentals in Miami” and “Miami holiday homes” show up on many top-ranking URLs, Keyword Insights will cluster them. But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project. One of the things I love most about Screaming Frog is how flexible it is.

You can simply type it in by selecting an image in your Media Library or clicking on an image within the WordPress editor. With a few correct best SEO practices, you can see a nice boost both on SERPs and in Google Image Search. The first thing to highlight is that several studies found in most cases, pages must first rank on page one of Google’s search results to be eligible for a featured snippet. Featured snippets take up more space than the traditional blue link and description. This can positively affect the number of clicks your page gets, so earning featured snippets is a great way to drive more traffic to your WordPress website. You should then check to make sure that the Show Categories in search results option is enabled.